Market & Business Definition

• Market Definition
• Industry Structure Model 

Market Opportunity

• Coincidental Trends
• Product Life Cycle  

Business Position

• Accounts Receivable
• Inventory Turns
• Working Capital
• Break-even Analysis
• Return on Investment
• Discounted Cash Flow
• Profitability by Segment
• Cash Use Generation Matrix
• Market Share Measures

Investment Direction

• Industry Structure Model
• Growth Share Matrix
• Industry Attractiveness
• Industry Maturity
• Product-Market Expansions 

Business Strategy

• Financial Performance Metrix
• Cash Flow Analysis
• Segmentation Analysis
• Channel Analytic
• Key Business Drivers
• Core Competency

Customer Analysis

• Economic Value to Customer
• Position Maps
• Adoption Cycles
• Consumer Preference Charts
• Price Management - Waterfall Pricing
• Price Elasticity
• Sales Force Effectiveness
• Customer Focus
• Market Segmentation
• Channel Design
• Customer Service Analysis

Company Analysis

• Financial Performance
• Market Share Measures
• Index of Key Success Factors
• Comparative Ratios
• Field Maps
• Cost Bars
• Economies of Scale
• Experience Curve - Production Curve

Competitor Analysis

• Competitor Positioning
• Competitor Sales Effectiveness
• Competitor Comparison Chart
• Comparative Cost Analysis
• Competitive Cost Dynamics
• Competitive Cost Analysis
• Limited Data Analysis

Strategic Options

• Strategic Groups
• Cost versus Differentiation
• Radical Strategies